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Craig Thompson
Primary area of expertise
Qualitative Methodologies
Short biographical note
J. Craig Thompson is the Gilbert and Helen Churchill Professor in the Marketing Department of the Wisconsin School of Business.

His research focuses on issues related to the use of qualitative methodologies in marketing, gender differences among consumers, media effects on consumer perceptions and body images, consumer satisfaction, and the symbolic aspects of consumer behavior.

Craig has published articles in the Journal of Consumer Research, Journal of Public Policy & Marketing, International Journal of Research in Marketing, and Advances in Consumer Research. He serves on the editorial boards of the Journal of Consumer Research and the Journal of Public Policy & Marketing.

His teaching interests are in the area of consumer behavior, research methodology, marketing theory, and retail management.